Companies have had to adapt to working from home during the current pandemic. Customers have started getting used to these adaptations – virtual meetings, webinars etc – even preferring them going forward. If companies are treating this period as a short-term adjustment and hoping they will resume face to face customer interactions as things open up more, this is not going to happen anytime soon. You are likely setting yourselves up to fail. So, the question is “How do you reimagine the customer interaction model?”
You need to be ready to implement the hybrid model for the long term. This involves:
This also presents opportunities to increase your reach to customers. Regional barriers no longer hold for this model. In fact, supplementing your current model:
The possibilities are immense. You just need to be prepared to accept this change and reimagine & speedily implement the new ways in order to achieve faster business growth.