In-depth market knowledge is essential to position the business in the right segments for maximizing growth and profitability. Qualtran provides innovative marketing strategies encompassing the following :
Market & Customer Segmentation
Segmenting & choosing the attractive segments to compete effectively in the right space.
Targeting the right customers aligned best to the offer.
Understanding customer needs & priorities.
Positioning
Articulating the customer value proposition
What benefits it provides to the customer
The basis of competing in the market.
How well it is differentiated versus competition.
Competition Analysis
Mapping the competitive playing field
Market share analysis & attractiveness index for a new player and the scope it offers for penetration/ consolidation.
Product Management
Rationalization of the product portfolio for a balanced matrix of market share and profitability.
Positioning of the products for different segments.
Examining need for new product introduction for bridging any market segment gaps.
Price Management
Providing customized price management tools to reveal untapped revenue potential.
Maximization of profits to foster sustainable growth.
Brand Strategy
Building the core Brand.
Rationalization of the brand portfolio.
Promotion plan encompassing brand building and enhancement.
Recommending advertising strategies and activities tailored to the targeted market segment.