Our Client:
A reputed manufacturing company with all India operations
Client’s Challenge:
Our client turnover had plateaued and wanted to accelerate growth with a sustainable model.
How we worked together:
- Data for sales of last 6 years was collected for targeted variables both numerical and categorical.
- Data was then structured as required for the analysis tools and data model.
- A detailed Data Analytics was done to interpret and derive conclusions on the identified variables & their correlation – existing customer erosion, unaddressed segments & non-performing areas were shortlisted as problems.
- Strategy was developed to address the problem areas and action plan implemented.
Impact:
CAGR doubled - The growth rate doubled, and a sustainable order booking model was established for future.
New Focus areas - New segments to focus were identified which helped the sales team in targeting & winning additional projects.