Our Client:
A European global expert in Electrical Protection and Control
Client’s Challenge:
Our client wanted to enter a new market in India launching their global product. In subsequent years the challenge was to scale up the business to gain leadership position.
How we worked together:
- Built a detailed market launch plan and defined the strategic positioning vs competitors.
- Built a differentiated strategy for overcoming market entry barriers and gaining market share.
- Developed a target segment & customer plan and go to market approach to win potential customers.
- Drove the implementation of the plan together with the team thru regular reviews and building required capabilities to succeed.
- Trained the sales team on the sales approach.
Impact:
Launch - The product was successfully launched, sales target exceeded, and local manufacturing
facility set–up in next year to cater to rising demand.
3.5x Growth - The company almost doubled its orders every year for the products in the following 3
years.